Today with amount of companies out there marketing and selling similar products how does one stand out? Anymore if you want to be noticed, going viral is key. How does one get noticed you ask? Find a common ground. Case in point: Comedy. By adding comedy, you’re giving your followers incentive to want to share your product. If they see a funny ad that they can relate to, and think someone else will find it equally funny; they will share it which in return boosts your company recognition as well as sales.
Big corporations like Pepsi have used this approach to their advantage, by adding in humor to their marketing and advertisements they have seen an increase in not only social media presence, but also brand awareness.
One rule of thumb for using humor in marketing is not striving to be funny. Like Nike said, Just Do It. If you try too hard to be funny, it will be perceived as fake and phony, and will turn readers off to whatever you’re trying to sell. Find something that you think is funny and share it with friends before posting publicly, if they approve its worth sharing, then post it. With that being said the context of your humor should still relate to the product or service your trying to gain attention for; don’t just put something out there that has no relevance.
Lastly, don’t let your humor overpower your brand. Your using humor to make you memorable as a company so with that being said, don’t post something that will be off putting to your customers or annoy them to the point where they won’t even consider you for future services. Have fun with it just don’t go overboard.