Our office is in Omaha Nebraska, and now that the radio in my car is fixed I have started listening to local radio commercials again.
Every once in a while, I do some brainstorming for ways that TrueMail could help make these ads more effective. For example, I don’t care about ads to have my home’s AC replaced because I rent. I don’t care about plumbing for the same reason.
I regularly hear ads for a local clinical research company that sound something like this: “Males between the ages of 25 and 40 who are regular smokers should call now to learn about a study that you will receive financial compensation for participating in.”
I asked a few of our Account Managers to reach out to similar companies over the last few months and they have each taken me out for lunch because I found them some fantastic long term clients!
We can help them reach out to individuals that match up with needs for specific studies. Whether the study is relating to COPD, CNS, Diabetes, Gout or Smokers we can help lower CPP (cost per participant) significantly by helping these research companies interact with highly targeted potential participants DIRECTLY.
With TrueMail Marketing’s nationwide consumer database, there have been quite a few of these companies that we have helped complete different studies. Here’s a bit about how we have been helping them, from simple to intricate solutions.
Data – call or direct mail potential patients directly:
Providing targeted lists for clinical research companies to call on based on current studies they’re performing is one of the simplest ways we have been able to help decrease their CPP (cost per participant).
Finding a specific demographic is just a portion of the more than 500 filters that we have available on our files. This means that regardless of what studies are currently underway, we can provide information for your teams to call on that reflect your current needs.
Targeted Email – Drive specific potential participants to a site:
Almost all of these clinical research companies have a form on their website so that people who match up with a study that are interested in participating can fill out and request information.
When I hear a radio ad, or drive past a billboard I am not able to whip out my phone to go learn more on their site or fill out their form. Most times I don’t even remember what radio ads I heard by the time I arrive at my destination. I probably didn’t go to your website and I doubt that I would have participated.
However, imagine how effective it would be to have everybody within a reasonable distance that is 40 or older, a current or previous smoker, and diagnosed with chronic bronchitis or emphysema learn about a COPD study going on that they would receive study related care, and that they might even get compensated for their time and travel.
Digital Multi Channel Awareness:
Consumers use multiple devices and alternate between their use frequently. We can take our Targeted Email service a step further and have ads follow a targeted consumer simultaneously across each of the devices they use.
Not everybody will check their email. Not everybody will use their home or work computer. Not everybody will use their mobile device or tablet. Not everybody will use social media. However when we put your ad infront of the same consumer on each of these mediums, it is nearly impossible for them to miss your ads.
If you would like to learn more about our capabilities and how we can help lower the cost of your participant acquisition please give us a call at 402-991-5517 and let us know about the studies you are currently facilitating!