There is something about reading a comic strip like Dilbert. Not only is there humor in the social awkwardness, but you can also find parallels to data driven marketing.
How often do you stop and think about how much personal information you’re volunteering every day? If you’re like me, its not often until you realize how much you’re sharing with people. The new employee in this Dilbert comic was a bit creeped-out by how much Dilbert knew about her.
Everything from the stick figure family that you put on the back window of your car to how you spend your time online tells us a lot about you as a consumer. Marketers love self reported information, because we know it is accurate because it was freely volunteered.
Our data is used in a variety of ways. Some of our clients use it for very broad campaigns like market research where they are simply looking to target a specific demographic in a targeted geography. Because our data includes more than 500 fields, of which more than 100 are specialty datapoints, many of our campaigns drive highly targeted and niche campaigns.
Here are a couple of examples from specific industries:
Our automotive data is quite powerful. Being able to target based on the year, make and model that a consumer is driving has enhanced the campaigns of our local, regional and national automotive clients. We can also target based on odometer miles, drive train and fuel type to execute even the most niche campaign.
Laser Eye Surgery
The best candidates for a LASIK procedure have bad eyesight, are between the ages of 20-50 and make enough money to afford the procedure. For this we target people that have purchased glasses/contacts that fall into the age range and above the average household income level for a specific geography.
Ailment data, and being able to target people with specific diseases and symptoms is incredibly valuable to the medical industry. Unlike targeting people that have purchased corrective eye wear we can reach out directly to people that suffer from ailments like diabetes, gout, COPD, certain STDs and many more.
Refining a business list is incredibly simple, yet many B2B companies are not aware that they can get a targeted list including decision maker titles and contact info. This list can be further narrowed down based on the types of expenses a company sees, credit worthiness, building size, number of employees, revenue and more than 50 other filters.
Do you think it would be helpful to have your perfectly defined audience receive your messages? Our clients see encouraging results because they choose to work with our experts. You can too, give our team a call and ask about how we can help make your campaigns more efficient! They are available during the week at 402-991-5517 to answer your questions and share our successes with you.