Clear and concise call to action.
There you go, thats it! You now know the email marketing world’s biggest secret to getting a consumer to do what you want. Although mind control would probably be more effective, we don’t have the luxury of Professor Xavier’s Cerebro. Instead we will take the next best thing and use email marketing to put our messages in our clients pockets.
What is a call to action in email?
We are all familiar with asking our audience to do something. This is the call to action that everybody knows about, but in email it needs to be handled a bit differently.
When someone chooses to engage with your email, what you want them to do must be BLATANTLY and SIMPLY stated. It also needs to be in the language that your audience speaks to make sure they know EXACTLY what you want them to do with no room for interpretation.
Thanks to Word Stream for compiling these Kick Ass call to action examples. Take a look at them and you will find a number of consistencies.
1. They stand out
2. They are simple
3. They are unique
Here’s why these are important….
In less than 1 second, your audience needs to know where they’re being directed and what they’re being asked to do. When that matches with their goals, they will take the step you’re asking them to. “Be awesome” & “Grow my traffic” on clickable buttons are a couple of great examples of how to stand out in a way that will encourage engagement.
We are all busy people, and if something doesn’t grab my attention immediately I will rarely take the time to learn more about it. If you can’t get your next step across in a couple of words, your audience is going to continue about their day without the amazing next step you provided to them.
Your competition is out there probably doing a lot of the same things you’re doing to build exposure. Make sure that you will be memorable when a consumer compares your brand to another one that is similar to yours.
Do you have questions about what types of CTA’s work well in your industry? Contact us and ask to speak with one of our experts in your industry!