Monthly Archives: October 2015

What would you do if you could double your customer base?


Some of our customers are very knowledgeable when it comes to purchasing lists and how they can be used to grow their business. However, some choose not to muddle through thousands of selects to try and find their target audience.

It was with these customers in mind that we developed our Customer Match service. Its a free way for you to know how many more of your best customers are waiting to hear from you!

We can take an existing customer list from any business and grow it as much as desired. If you have a list of your 100 or 1MM best customers and want to find more just like them, we can do that.

Instead of requiring our customers to provide the selects they want, we can take their list and match it against our nationwide B2B or B2C database. After finding commonalities between our clients list and our database, we are able to add to our clients lists with more of the same people who look and act like their best customers.

What makes this a better option? We have more than 3000 datapoints that reflect complex lifestyles based on purchase behavior, internet activity and volunteered information. This when combined with standard demographics has efficiently grown our clients lists sometimes by 100 fold!

What would you do if your customer base doubled in size overnight? TrueMail Marketing can potentially do that, and even more depending on your audience, geography and specific needs.

Would you like to learn more about how we can grow your customer list? Our experts are looking forward to speaking with you! Contact us today and ask about our Customer Match service. We are excited to hear from you!


Phone: 402-991-5517

Automotive marketing needs a facelift…badly!

Customers shop for cars differently now. Shouldn’t your marketing reflect these changes?

Dealerships like Scion and Carmax have done a good job of adjusting based on consumer habits and trends. Unfortunately, most dealers have not adjusted their marketing to match how consumers spend their free time, and how they shop for vehicles.

Enter TrueMail Marketing -> We understand consumers digital needs, wants, desires and how to press their buttons. We also have a STRONG automotive database that allows for ultra-targeted dealership specific campaigns.

We wanted to come up with a solution that would revolutionize how customers interact with our clients and the dealerships they represent, so we created ‘Multi-Channel’. Google has figured out how to link the IP addresses for every device you use and with this advancement we can guarantee that your message is viewed by 100% of your audience.
How you ask? We can take a highly targeted audience and put your message in John Smith’s inbox, and display it on his home & work computer, in the apps and games on his smart phone or tablet, his social media and EVERYWHERE ELSE that he spends his digital time.

This is a powerful service because it is one of the most effective ways we could think of to reinforce our clients messages. We couple our e-postal data with device ID’s so that the ad will follow a consumer from device to device by putting it in front of them on devices that choose to use daily.

We are continuously optimizing our services and databases to provide the best possible campaigns in this ever changing, technology based world. How does this impact you? Our clients see higher and higher levels of engagement with each campaign we launch for them and we think that you would like to see that as well!

Want to learn more? Contact us and ask to learn more from our experts!

8 Reasons To Consider Email Marketing

Email is one of the oldest digital forms of communication. Because it has been around for so long, many bypass its benefits because there is a newer & shinier method to use. However, there are lots of massive benefits to Email Marketing that lots of decision makers have not considered and may not be aware of.

Email Marketing….

  1. Is Quick and Easy

Most platforms offer templates that you can drag & drop your content. If you’re looking to get something more fancy put together, TrueMail can take your content and build a custom design and provide proofs to review within a couple of days.

2. Is Cost Effective

Email marketing is one of the most affordable marketing avenues to pursue. Our average cost per email sent ranges, but is typically in the #.03 to $.05 range.

3. Is Transparent

Email marketing will tell you on an individual level who is opening and clicking on your messages. You will be able to see where they clicked, and from there learn why they interact with you. This transparency is not available in any other form of marketing.

4. Is Masurable

With the available transparency, you can see exactly who advanced and purchased from you. To maximize that, you can run A/B tests to measure how subtle changes can increase the engagement with your campaign.

5. Gets Noticed & Read by Your Audience

Email with our platform does not land in spam or junk boxes. What that means for you is that your audience will see your content. Even in a poorly organized or managed inbox, your message is still there waiting for them. It doesn’t just go away!

6. Builds Relationships

Email marketing allows you to reach out to people that have been loyal customers for years, but it also allows new prospects to receive the same personal marketing. Your audience may not need your product or service immediately, but they will eventually. By continually engaging with a consumer, you can ensure that they come to you first.

7. Is backed by the experts

The Direct Marketing Association reported that on average, email marketing generates $42 for every $1 you spend.

8. Expands Your Reach

There are more people with email accounts than are on social media. That means you can literally reach more people! You can also reach out to a much larger audience simultaneously.

In addition to the size of the audience you can target, it is very easy for people to share emails. Similarly to word of mouth, your content will reach others when it is well constructed. Now you’re not only reaching hundreds of thousands, but their friends and family also!

Want to learn how we can make email work for you? Contact us Today and speak with one of our experts!

5 reasons Email Marketing works better than Social Media

Email vs social media

My generation grew up with social media, so it is a very prevalent part of my life. Between Facebook, Twitter, Instagram and others I consumer thousands of messages. Surely that would be more effective than something as old as email right? Wrong!

1. Numbers don’t lie

We have all heard this before and most people would agree that numbers don’t lie. Here are some staggering numbers for you to digest:

-Email has nearly 3X as many user accounts as Facebook & Twitter combined (2.9 billion accounts)

-Facebook & Twitter combined make up only 0.2% of (NON SPAM) emails sent every day

-Every web search made on every search engine every day equals 1/100th of daily email traffic

-every web page viewed on the entire internet (including images and videos) use 25% of the bandwidth consumed by email

2. Email is incredibly personal

What? Facebook is way more personal!

Actually, it isn’t. There are lots of people that use email, that do not use social media. You can’t be personal to people that aren’t even on the platform you’re using.

Also, social media conversations are typically one way with a brand sharing what they want to share and hoping people will read it. Would you try to send somebody a Facebook message asking them to come buy your products, or send them an email?

3. Email is more professional

Don’t get me wrong, there is definitely a place for Social Media in a companies business plan. However, when you’re developing relationships email is taken much more seriously.

Also, social media separates your audience. Not everybody you want to do business will see your Facebook post or tweet which divides your efforts. Does that make as much sense as using a platform (like Email) that you can reach everybody through? Nope…

4. Email gets more attention per customer

It is fairly simple, your customers will be more likely to give you face time through email than another medium. With email you can make repeated contact on your terms. You control when your audience interacts with your message which gives it power.

Even in a poorly managed and infrequently checked inbox, your message is still there. Assuming you’re sharing information and offers that your audience truly is interested in, they will be willing to give you some time every time you reach out.

When they start giving you that time, they begin to trust you more and look forward to your messages. Research shows that an average consumer has fewer than 16 “trusted senders” that they will ALWAYS engage with. If you can gain that level of trust, you will receive practically undivided attention.

5. Email is transactional

Customers already expect to receive offers through email and to buy things from said offers. This means that consumers have a high tolerance for offers and are more likely to make purchasing decisions.

Compare this to Facebook, where consumers go to chat, share things with friends and play games. That isn’t an environment that will foster purchasing behaviors. Twitter is similar in that people go there for information, not to purchase.

Through email campaigns, you can build your audience towards purchasing while simultaneously sharing your brand and value with them. Not only will they expect to hear from you, but if you have good content they will look forward to hearing from you.

In short, you can reach people when you choose and ultimately reach more people when they’re in a buying mood. You can reach a larger audience and have much more control over the engagement that your campaigns will see. Instead of sitting back and waiting for consumers to find you, a campaign can aggressively put your messages at the fingertips of an excited audience.

Which would you prefer, Email or Social Media?