Category Archives: Email Marketing

Did you know? Email Marketing Stats

You might be surprised at how many marketers and companies still see email as less than ideal. Years of spam and junk mail have left a poor taste in the mouths of decision makers left and right. However, whether you are in a B2B or B2C industry, Email Marketing is one of the most cost effective and easily tracked mediums.

It literally costs pennies per person you want to reach out to, and you can be as specific with your targeting as necessary. You can drill down as much as you want with your targeting, so literally your most ideal prospect will be receiving your message.

It is also fully trackable. With countless metrics to track engagement, and the ability to pinpoint who purchased from you Email Marketing is one of the easiest ways to prospect for, retain and manage the lifecycle of your clients.

Do you agree with these? Do they surprise you? Leave us a comment!

Email Marketing Stats

  • 80.8% of users report reading email on mobile devices. (HubSpot)
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
  • Over 50% of respondents say they read most of their emails. (HubSpot)
  • Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name. (HubSpot)
  • CTR is higher when using the recipients company name in the subject line over no company mention. (HubSpot)
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (HubSpot)
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpot)
  • 6 AM has the highest CTR of any hour. (HubSpot)
  • Most unsubscriptions come on Tuesdays (0.52% unsub rate). (HubSpot)
  • “Click Here” gets the highest % of clicks over “Go” and “Submit.” (HubSpot)
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
  • 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine)
  • 49% of B2B marketers spend more time and resources on email than on other channels. (BtoB Magazine)
  • Triggered email messages get 119% higher click-through rates than “business as usual” messages. (Epsilon)
  • Your most recent subscribers are the most likely to click through. (HubSpot)
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpot)
  • Nearly two thirds of marketers rate their company e-mail as poor or average and less than 4% rate it as “excellent”.
  • 91% of consumers check their e-mail at least once a day. (Mark The Marketer)
  • 56% of businesses say they plan to increase their use of e-mail marketing in 2014. (Mark The Marketer)
  • 42% of marketers use e-mail service providers for services beyond e-mail broadcasting. This is up 12% from 2010. (Mark The Marketer)
  • 74% of consumers prefer to receive commercial communications via e-mail. (Mark The Marketer)
  • E-mail is the most popular activity on smartphones among users ages 18-44. (Mark The Marketer)
  • Over half of smartphone users grab their smartphone immediately after waking up. (Mark The Marketer)
  • 64% of decision-makers read their e-mail via mobile devices. (Mark The Marketer)

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