Tag Archives: B2C

8 Reasons To Consider Email Marketing

Email is one of the oldest digital forms of communication. Because it has been around for so long, many bypass its benefits because there is a newer & shinier method to use. However, there are lots of massive benefits to Email Marketing that lots of decision makers have not considered and may not be aware of.

Email Marketing….

  1. Is Quick and Easy

Most platforms offer templates that you can drag & drop your content. If you’re looking to get something more fancy put together, TrueMail can take your content and build a custom design and provide proofs to review within a couple of days.

2. Is Cost Effective

Email marketing is one of the most affordable marketing avenues to pursue. Our average cost per email sent ranges, but is typically in the #.03 to $.05 range.

3. Is Transparent

Email marketing will tell you on an individual level who is opening and clicking on your messages. You will be able to see where they clicked, and from there learn why they interact with you. This transparency is not available in any other form of marketing.

4. Is Masurable

With the available transparency, you can see exactly who advanced and purchased from you. To maximize that, you can run A/B tests to measure how subtle changes can increase the engagement with your campaign.

5. Gets Noticed & Read by Your Audience

Email with our platform does not land in spam or junk boxes. What that means for you is that your audience will see your content. Even in a poorly organized or managed inbox, your message is still there waiting for them. It doesn’t just go away!

6. Builds Relationships

Email marketing allows you to reach out to people that have been loyal customers for years, but it also allows new prospects to receive the same personal marketing. Your audience may not need your product or service immediately, but they will eventually. By continually engaging with a consumer, you can ensure that they come to you first.

7. Is backed by the experts

The Direct Marketing Association reported that on average, email marketing generates $42 for every $1 you spend.

8. Expands Your Reach

There are more people with email accounts than are on social media. That means you can literally reach more people! You can also reach out to a much larger audience simultaneously.

In addition to the size of the audience you can target, it is very easy for people to share emails. Similarly to word of mouth, your content will reach others when it is well constructed. Now you’re not only reaching hundreds of thousands, but their friends and family also!

Want to learn how we can make email work for you? Contact us Today and speak with one of our experts!

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Proven concept –> New vertical –> High quality leads

As an email marketing company, we quickly found ourselves driving CPA and CPL web based traffic to our clients offers. In our time mailing offers we learned quickly that there are a lot of shady characters in the web based Lead Gen world.

We have been doing a lot of work in the Solar space, generating residential solar interest leads. However, with many of the top markets being so saturated by web based lead generation we frequently found issues with the quality of the leads.

Enter TV based inbound leads: WATCH OUR TV SPOT HERE

No more wondering if a lead is genuinely interested in solar. No more wondering if the lead is authentic. On every inbound call, our call center fully qualifies each lead and we distribute them in real time based on our buyers geographies and their budgets.

When consumers see our 60 second TV spot, if they are interested in learning more about solar energy solutions they call into one of our US based call centers. Once a lead is qualified they are informed that a solar energy specialist from our network will reach out to them with more information in 1-2 business days.

Because consumers are voluntarily requesting more information we have seen a great contact and conversion rate on these leads from all verticals we are currently airing for. Mass tort, medical supplies and now solar.

Ask us to send you a case study from our initial test earlier this year and call recordings today!

402-991-5517

Ian Pugh – Ian@truemailmarketing.com

Patrick O’Neill – patrick@truemailmarketing.com

Did you know? Email Marketing Stats

You might be surprised at how many marketers and companies still see email as less than ideal. Years of spam and junk mail have left a poor taste in the mouths of decision makers left and right. However, whether you are in a B2B or B2C industry, Email Marketing is one of the most cost effective and easily tracked mediums.

It literally costs pennies per person you want to reach out to, and you can be as specific with your targeting as necessary. You can drill down as much as you want with your targeting, so literally your most ideal prospect will be receiving your message.

It is also fully trackable. With countless metrics to track engagement, and the ability to pinpoint who purchased from you Email Marketing is one of the easiest ways to prospect for, retain and manage the lifecycle of your clients.

Do you agree with these? Do they surprise you? Leave us a comment!

Email Marketing Stats

  • 80.8% of users report reading email on mobile devices. (HubSpot)
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
  • Over 50% of respondents say they read most of their emails. (HubSpot)
  • Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name. (HubSpot)
  • CTR is higher when using the recipients company name in the subject line over no company mention. (HubSpot)
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (HubSpot)
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpot)
  • 6 AM has the highest CTR of any hour. (HubSpot)
  • Most unsubscriptions come on Tuesdays (0.52% unsub rate). (HubSpot)
  • “Click Here” gets the highest % of clicks over “Go” and “Submit.” (HubSpot)
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
  • 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine)
  • 49% of B2B marketers spend more time and resources on email than on other channels. (BtoB Magazine)
  • Triggered email messages get 119% higher click-through rates than “business as usual” messages. (Epsilon)
  • Your most recent subscribers are the most likely to click through. (HubSpot)
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpot)
  • Nearly two thirds of marketers rate their company e-mail as poor or average and less than 4% rate it as “excellent”.
  • 91% of consumers check their e-mail at least once a day. (Mark The Marketer)
  • 56% of businesses say they plan to increase their use of e-mail marketing in 2014. (Mark The Marketer)
  • 42% of marketers use e-mail service providers for services beyond e-mail broadcasting. This is up 12% from 2010. (Mark The Marketer)
  • 74% of consumers prefer to receive commercial communications via e-mail. (Mark The Marketer)
  • E-mail is the most popular activity on smartphones among users ages 18-44. (Mark The Marketer)
  • Over half of smartphone users grab their smartphone immediately after waking up. (Mark The Marketer)
  • 64% of decision-makers read their e-mail via mobile devices. (Mark The Marketer)

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