Tag Archives: Email marketing

8 Reasons To Consider Email Marketing

Email is one of the oldest digital forms of communication. Because it has been around for so long, many bypass its benefits because there is a newer & shinier method to use. However, there are lots of massive benefits to Email Marketing that lots of decision makers have not considered and may not be aware of.

Email Marketing….

  1. Is Quick and Easy

Most platforms offer templates that you can drag & drop your content. If you’re looking to get something more fancy put together, TrueMail can take your content and build a custom design and provide proofs to review within a couple of days.

2. Is Cost Effective

Email marketing is one of the most affordable marketing avenues to pursue. Our average cost per email sent ranges, but is typically in the #.03 to $.05 range.

3. Is Transparent

Email marketing will tell you on an individual level who is opening and clicking on your messages. You will be able to see where they clicked, and from there learn why they interact with you. This transparency is not available in any other form of marketing.

4. Is Masurable

With the available transparency, you can see exactly who advanced and purchased from you. To maximize that, you can run A/B tests to measure how subtle changes can increase the engagement with your campaign.

5. Gets Noticed & Read by Your Audience

Email with our platform does not land in spam or junk boxes. What that means for you is that your audience will see your content. Even in a poorly organized or managed inbox, your message is still there waiting for them. It doesn’t just go away!

6. Builds Relationships

Email marketing allows you to reach out to people that have been loyal customers for years, but it also allows new prospects to receive the same personal marketing. Your audience may not need your product or service immediately, but they will eventually. By continually engaging with a consumer, you can ensure that they come to you first.

7. Is backed by the experts

The Direct Marketing Association reported that on average, email marketing generates $42 for every $1 you spend.

8. Expands Your Reach

There are more people with email accounts than are on social media. That means you can literally reach more people! You can also reach out to a much larger audience simultaneously.

In addition to the size of the audience you can target, it is very easy for people to share emails. Similarly to word of mouth, your content will reach others when it is well constructed. Now you’re not only reaching hundreds of thousands, but their friends and family also!

Want to learn how we can make email work for you? Contact us Today and speak with one of our experts!

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5 reasons Email Marketing works better than Social Media

Email vs social media

My generation grew up with social media, so it is a very prevalent part of my life. Between Facebook, Twitter, Instagram and others I consumer thousands of messages. Surely that would be more effective than something as old as email right? Wrong!

1. Numbers don’t lie

We have all heard this before and most people would agree that numbers don’t lie. Here are some staggering numbers for you to digest:

-Email has nearly 3X as many user accounts as Facebook & Twitter combined (2.9 billion accounts)

-Facebook & Twitter combined make up only 0.2% of (NON SPAM) emails sent every day

-Every web search made on every search engine every day equals 1/100th of daily email traffic

-every web page viewed on the entire internet (including images and videos) use 25% of the bandwidth consumed by email

2. Email is incredibly personal

What? Facebook is way more personal!

Actually, it isn’t. There are lots of people that use email, that do not use social media. You can’t be personal to people that aren’t even on the platform you’re using.

Also, social media conversations are typically one way with a brand sharing what they want to share and hoping people will read it. Would you try to send somebody a Facebook message asking them to come buy your products, or send them an email?

3. Email is more professional

Don’t get me wrong, there is definitely a place for Social Media in a companies business plan. However, when you’re developing relationships email is taken much more seriously.

Also, social media separates your audience. Not everybody you want to do business will see your Facebook post or tweet which divides your efforts. Does that make as much sense as using a platform (like Email) that you can reach everybody through? Nope…

4. Email gets more attention per customer

It is fairly simple, your customers will be more likely to give you face time through email than another medium. With email you can make repeated contact on your terms. You control when your audience interacts with your message which gives it power.

Even in a poorly managed and infrequently checked inbox, your message is still there. Assuming you’re sharing information and offers that your audience truly is interested in, they will be willing to give you some time every time you reach out.

When they start giving you that time, they begin to trust you more and look forward to your messages. Research shows that an average consumer has fewer than 16 “trusted senders” that they will ALWAYS engage with. If you can gain that level of trust, you will receive practically undivided attention.

5. Email is transactional

Customers already expect to receive offers through email and to buy things from said offers. This means that consumers have a high tolerance for offers and are more likely to make purchasing decisions.

Compare this to Facebook, where consumers go to chat, share things with friends and play games. That isn’t an environment that will foster purchasing behaviors. Twitter is similar in that people go there for information, not to purchase.

Through email campaigns, you can build your audience towards purchasing while simultaneously sharing your brand and value with them. Not only will they expect to hear from you, but if you have good content they will look forward to hearing from you.

In short, you can reach people when you choose and ultimately reach more people when they’re in a buying mood. You can reach a larger audience and have much more control over the engagement that your campaigns will see. Instead of sitting back and waiting for consumers to find you, a campaign can aggressively put your messages at the fingertips of an excited audience.

Which would you prefer, Email or Social Media?

9 email hacks

Whether you are new to email marketing, or have more than 1,000,000 sends under your belt it is important to revisit the basics. These #EmailHacks can help build an email marketing expert in no time!

Your List

Your audience is everything! The right message to the right people is the foundation for success when it comes to your email marketing campaign. Make sure that the people you’re emailing will be interested in what you’re offering.

Timing/Frequency

There are statistically proven days and times to broadcast that will result in higher engagement. Starting with those and experiment with others will to maximize the impact of your messages.

Engaging Content

Showcasing your sense of humor, using easily relatable analogies and providing shocking statistics are particularly effective ways of giving a consumer a reason to engage with you. Make sure your message is visually pleasing too and you will become dangerous with your campaigns!

Subject Lines

The guide to good subject lines is simple.

-Be quick

-Be informative

-Be personal

Call To Action

This needs to blatantly obvious. Make sure that your end goal for the email is easy to find and prominent, otherwise you will struggle to achieve the results you want. Your message should draw the eye to you call to action and show the consumer as plainly as possible what their next step should be.

Consistent Branding

Make sure that your email reflects your brands image. People don’t engage with emails that seem unfamiliar, they see those as spam. Use your logo, colors, image and voice to stay consistent. Use similar templates and designs in your email marketing to help add to the consistency.

Images

“A picture speaks a thousand words” is something we have all heard. You don’t have room for 1000 words in email most times so why not incorporate a specific image that conveys your message also? Images give you an easy opportunity to stand out and can leave a longer lasting impression

Social Integration

This gives your audience another opportunity to engage with you, but this time it can be on their terms. They can go to you social media accounts when they want to and that is powerful. Don’t miss out on a convenient channel for communication that your audience may prefer over email.

Results

Analysis will help make your campaigns more effective in the future. Look at when you had your highest open and CTR, the content you used and do what you can to replicate success and improve your engagement.

Want to learn more about how to build a successful email campaign? Our friendly experts can help you come up with a campaign, or work with concept you have already been using! Give us a call at 402-991-5517, we would love to speak with you.

Did you know? Email Marketing Stats

You might be surprised at how many marketers and companies still see email as less than ideal. Years of spam and junk mail have left a poor taste in the mouths of decision makers left and right. However, whether you are in a B2B or B2C industry, Email Marketing is one of the most cost effective and easily tracked mediums.

It literally costs pennies per person you want to reach out to, and you can be as specific with your targeting as necessary. You can drill down as much as you want with your targeting, so literally your most ideal prospect will be receiving your message.

It is also fully trackable. With countless metrics to track engagement, and the ability to pinpoint who purchased from you Email Marketing is one of the easiest ways to prospect for, retain and manage the lifecycle of your clients.

Do you agree with these? Do they surprise you? Leave us a comment!

Email Marketing Stats

  • 80.8% of users report reading email on mobile devices. (HubSpot)
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
  • Over 50% of respondents say they read most of their emails. (HubSpot)
  • Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name. (HubSpot)
  • CTR is higher when using the recipients company name in the subject line over no company mention. (HubSpot)
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (HubSpot)
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpot)
  • 6 AM has the highest CTR of any hour. (HubSpot)
  • Most unsubscriptions come on Tuesdays (0.52% unsub rate). (HubSpot)
  • “Click Here” gets the highest % of clicks over “Go” and “Submit.” (HubSpot)
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
  • 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine)
  • 49% of B2B marketers spend more time and resources on email than on other channels. (BtoB Magazine)
  • Triggered email messages get 119% higher click-through rates than “business as usual” messages. (Epsilon)
  • Your most recent subscribers are the most likely to click through. (HubSpot)
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpot)
  • Nearly two thirds of marketers rate their company e-mail as poor or average and less than 4% rate it as “excellent”.
  • 91% of consumers check their e-mail at least once a day. (Mark The Marketer)
  • 56% of businesses say they plan to increase their use of e-mail marketing in 2014. (Mark The Marketer)
  • 42% of marketers use e-mail service providers for services beyond e-mail broadcasting. This is up 12% from 2010. (Mark The Marketer)
  • 74% of consumers prefer to receive commercial communications via e-mail. (Mark The Marketer)
  • E-mail is the most popular activity on smartphones among users ages 18-44. (Mark The Marketer)
  • Over half of smartphone users grab their smartphone immediately after waking up. (Mark The Marketer)
  • 64% of decision-makers read their e-mail via mobile devices. (Mark The Marketer)

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What’s new about TrueMail Marketing?

At TrueMail Marketing we don’t believe in standing still; We believe in new creative ideas, new software, and new products designed around the needs of the clients we represent. If you are tired of standing still, check out our website.  We are specialists in Prospect Email Marketing, Direct Mail Lists,  SEO, Website Design, Graphic Design, Branding, and Content Creation.  The difference with us Vs. every other marketing firm is that we come up with new ways to engage with audiences.  We utilize traditional marketing methods in new, creative, and innovative ways.  Because of this new form of customer engagement, we are bringing unseen levels of ROI to the customers we represent.  Don’t take our word for it, contact an associate today and see the difference with the initial conversation  Image