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JAN 2014 Business Database Update Statistics
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Business Database Update Report
January 2014 Update
Counts – 14.7 million total businesses
21.7 million total contacts
10.7 million compiled executives
11.0 million non-compiled executives
Transactions and Activity
New Businesses
22,000 new businesses were added to the database.
NIXIE (Out-of-Business)
40,000 businesses have been deleted from the database. These records will be flagged in the database with the date of the telephone verification when the business was determined to be out of business.
Telephone Validations
We continue to expand our call center efficiency efforts. We now have 127 employees in our call center.
Franchise Coding, Name Standardization
There are 900 chains with 815,000 businesses that have been franchised or standardized. Each chain has a standardized name, website, toll-free number (where available), ultimate parent (linkage), SIC codes, and business description.
Linkage
We continue to expand our linkage process and enhancements. Approximately 1.6 million businesses have an ultimate parent associated with the business.
Other Source Compilation
Certain types of businesses are not published in yellow page directories or as new business phone connects, therefore we must research other sources to update and acquire these records. These industry specific sources are also a great source for executive names, email addresses, websites, employee sizes, and other business content.
This month, the database was updated with the following content: Approximately 1,200 new business listings were added; 20,000 business listings were updated; 4,000 new executives were added; 2,100 executive listings were updated; and 700 records were deleted.
Customer Feedback
We updated all records from user and customer feedback.
Geocoding
91% of the database is site level geocoded.
Next Business Update
February 3, 2014
Please contact Ross Haley, CEO with questions – ross@truemailmarketing.com
If you want to succeed as badly as you want to breathe. . . YOU WILL!!!!
sit back and be inspired~!
Social Media is great, Email is responding better if you want to increase sales!
Everywhere you look there are articles about the power of social media such as Facebook and Twitter when it comes to growing your business or increasing traffic. However, the way that Facebook and Twitter are set up only around 16% of people see your updates because they want you to buy their advertising. For increasing sales email is the way to go every time, and when combined with other marketing avenues like direct mail or telemarketing return is maximized. Email marketing gives you a more one-on-on approach where you can be almost sure you’re reaching your audience. Statistically, email campaigns increase sales 45-65% more than Facebook or Twitter campaigns on average.
There are so many upsides to email marketing. It is cheaper than traditional direct marketing avenues, has a much smaller set up window, and can be deployed to the masses in literally no time at all. . . .and I’m not even trying! Email marketing should not be overlooked by any business trying to grow. If it is, it won’t be long before your competitors overtake you in the market place. Get the most from your email marketing efforts; contact TrueMail Marketing‘s Thought Leader today!
Related articles
- Is Email Marketing Still Relevant in the Age of Social Media? (intuit.com)
- Email marketing or social media? (truemailblog.com)
- Scientific Approach to Email Marketing (marketingtransformation.wordpress.com)
TrueMail Marketing has the experience, knowledge, and the right concurrent services you need to find and engage your perfect demographic. Did you know that conducting your social media marketing alongside an active prospecting email regiment, will more than quadruple your marketing efforts!
If you need help with your social engagement or anything marketing related don’t be sold a story, contact a trusted industry Thought leader today! Increase your marketing response by 25% or more !!!! (402) 991-5517
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Email Verification
Have you ever purchased an email list? Do you currently have an active customer email database? If you answered yes to either of these questions you know the difference between a valid and invalid email address. Email marketing is a great marketing tool used to generate sales and engage your audience. Email Marketing is an amazing tool to utilize when your objectives include reaching large volumes of potential customers, however, it is ever important for your sending servers reputation and deliverability to make sure the email addresses you are sending messages to are high quality deliverable emails or risk the chance of having your domain Blacklisted and causing serious issues to your business.
TrueMail Marketing has developed a specialized email verification system that is unlike any other verification system on the market. This system will not only validate and clean your email addresses, but will generate four different dispositions for easy segmentation and removal…all without impacting your IP reputation. Our system is set up to handle high or low volume verifications, and you can change the verification speed at your discretion depending on your particular needs for that list! No matter your size, or the size of your file, we can clean it! If your current sending platform is tied to your domain, there are potential Blacklist consequences if your bounce rates are too high which will result in an inability to even send email messages individually. Our service is inexpensive, and will help make your email marketing efforts as responsive as possible.
One of our clients has allowed us to share their story with our verification system. They started with roughly 120,000 email addresses from the local Omaha Metropolitan area, which they had compiled over a couple years. These were opted in email addresses from individuals asking to receive their newsletter on a weekly basis, with some on the list for as long as seven years. Their newsletter platform was tied to their website’s domain, and unbeknownst to them it was causing serious damage to their website domain causing a plethora of issues. Every newsletter had a 5% open rate on average, yet they were getting SPAM notifications, DNS errors, undeliverable receipts, and the list goes on and they had no idea it was nearly shutting down their site. Eventually they reached a point where their sending systems was slow, and affected the speed on their site, and even their organic ranking. We came in and uploaded their file into our verification tool and watched the reaction on our clients faces as they saw the hygiene process of their list before their eyes. We removed almost 45,000 bad email from their list in a matter of a day. The first deployment to the clean list netted a 25% open rate, and was 95% deliverable. Preforming the verification sped up the functionality of their site, and has rebuilt their IP’s sending reputation over time. Omaha Night Life now cleans their email file moments before every newsletter send to ensure the effectiveness of their email marketing and to protect the safety of their domain.
Don’t spend your time marketing to a list that is 25-50% inaccurate (industry standard for any purchased email list)!
Contact TrueMail Marketing for more details! (402) 991-5517
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- Harvestment of BOS Arthropod Collection (oviedo spain (slideshare.net)
Email marketing or social media?
A ton of great knowledge offered in this post! Both mediums should be utilized to be the most effective. Email generates response almost immediately and is designed to actively engage the audience to preform some sort of action. Tired of not getting the results you think you should be getting with your email marketing? We can help get you going in the right direction! visit our website for more information: http://www.truemailmarketing.com/products.html
Related articlesProducts
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We absolutely love this infographic by HostPapa on the differences between email marketing and social media. It speaks for itself!
TrueMailblog 