Tag Archives: Email

5 reasons Email Marketing works better than Social Media

Email vs social media

My generation grew up with social media, so it is a very prevalent part of my life. Between Facebook, Twitter, Instagram and others I consumer thousands of messages. Surely that would be more effective than something as old as email right? Wrong!

1. Numbers don’t lie

We have all heard this before and most people would agree that numbers don’t lie. Here are some staggering numbers for you to digest:

-Email has nearly 3X as many user accounts as Facebook & Twitter combined (2.9 billion accounts)

-Facebook & Twitter combined make up only 0.2% of (NON SPAM) emails sent every day

-Every web search made on every search engine every day equals 1/100th of daily email traffic

-every web page viewed on the entire internet (including images and videos) use 25% of the bandwidth consumed by email

2. Email is incredibly personal

What? Facebook is way more personal!

Actually, it isn’t. There are lots of people that use email, that do not use social media. You can’t be personal to people that aren’t even on the platform you’re using.

Also, social media conversations are typically one way with a brand sharing what they want to share and hoping people will read it. Would you try to send somebody a Facebook message asking them to come buy your products, or send them an email?

3. Email is more professional

Don’t get me wrong, there is definitely a place for Social Media in a companies business plan. However, when you’re developing relationships email is taken much more seriously.

Also, social media separates your audience. Not everybody you want to do business will see your Facebook post or tweet which divides your efforts. Does that make as much sense as using a platform (like Email) that you can reach everybody through? Nope…

4. Email gets more attention per customer

It is fairly simple, your customers will be more likely to give you face time through email than another medium. With email you can make repeated contact on your terms. You control when your audience interacts with your message which gives it power.

Even in a poorly managed and infrequently checked inbox, your message is still there. Assuming you’re sharing information and offers that your audience truly is interested in, they will be willing to give you some time every time you reach out.

When they start giving you that time, they begin to trust you more and look forward to your messages. Research shows that an average consumer has fewer than 16 “trusted senders” that they will ALWAYS engage with. If you can gain that level of trust, you will receive practically undivided attention.

5. Email is transactional

Customers already expect to receive offers through email and to buy things from said offers. This means that consumers have a high tolerance for offers and are more likely to make purchasing decisions.

Compare this to Facebook, where consumers go to chat, share things with friends and play games. That isn’t an environment that will foster purchasing behaviors. Twitter is similar in that people go there for information, not to purchase.

Through email campaigns, you can build your audience towards purchasing while simultaneously sharing your brand and value with them. Not only will they expect to hear from you, but if you have good content they will look forward to hearing from you.

In short, you can reach people when you choose and ultimately reach more people when they’re in a buying mood. You can reach a larger audience and have much more control over the engagement that your campaigns will see. Instead of sitting back and waiting for consumers to find you, a campaign can aggressively put your messages at the fingertips of an excited audience.

Which would you prefer, Email or Social Media?

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Social Media is great, Email is responding better if you want to increase sales!

Everywhere you look there are articles about the power of social media such as Facebook and Twitter when it comes to growing your business or increasing traffic. However, the way that Facebook and Twitter are set up only around 16% of people see your updates because they want you to buy their advertising. For increasing sales email is the way to go every time, and when combined with other marketing avenues like direct mail or telemarketing return is maximized. Email marketing gives you a more one-on-on approach where you can be almost sure you’re reaching your audience. Statistically, email campaigns increase sales 45-65% more than Facebook or Twitter campaigns on average.

There are so many upsides to email marketing.  It is cheaper than traditional direct marketing avenues, has a much smaller set up window, and can be deployed to the masses in literally no time at all. . . .and I’m not even trying!  Email marketing should not be overlooked by any business trying to grow.  If it is, it won’t be long before your competitors overtake you in the market place.  Get the most from your email marketing efforts; contact TrueMail Marketing‘s Thought Leader today!

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Email Verification

Have you ever purchased an email list?  Do you currently have an active customer email database?  If you answered yes to either of these questions you know the difference between a valid and invalid email address.  Email marketing is a great marketing tool used to generate sales and engage your audience.  Email Marketing is an amazing tool to utilize when your objectives include reaching large volumes of potential customers, however, it is ever important for your sending servers reputation and deliverability to make sure the email addresses you are sending messages to are high quality deliverable emails or risk the chance of having your domain Blacklisted and causing serious issues to your business.

TrueMail Marketing has developed a specialized email verification system that is unlike any other verification system on the market.  This system will not only validate and clean your email addresses, but will generate four different dispositions for easy segmentation and removal…all without impacting your IP reputation.  Our system is set up to handle high or low volume verifications, and you can change the verification speed at your discretion depending on your particular needs for that list!  No matter your size, or the size of your file, we can clean it!  If your current sending platform is tied to your domain, there are potential Blacklist consequences if your bounce rates are too high which will result in an inability to even send email messages individually.  Our service is inexpensive, and will help make your email marketing efforts as responsive as possible.

One of our clients has allowed us to share their story with our verification system.  They started with roughly 120,000 email addresses from the local Omaha Metropolitan area, which they had compiled over a couple years.  These were opted in email addresses from individuals asking to receive their newsletter on a weekly basis, with some on the list for as long as seven years.  Their newsletter platform was tied to their website’s domain, and unbeknownst to them it was causing serious damage to their website domain causing a plethora of issues.  Every newsletter had a 5% open rate on average, yet they were getting SPAM notifications, DNS errors, undeliverable receipts, and the list goes on and they had no idea it was nearly shutting down their site.  Eventually they reached a point where their sending systems was slow, and affected the speed on their site, and even their organic ranking.  We came in and uploaded their file into our verification tool and watched the reaction on our clients faces as they saw the hygiene process of their list before their eyes.  We removed almost 45,000 bad email from their list in a matter of a day.  The first deployment to the clean list netted a 25% open rate, and was 95% deliverable.  Preforming the verification sped up the functionality of their site, and has rebuilt their IP’s sending reputation over time.  Omaha Night Life now cleans their email file moments before every newsletter send to ensure the effectiveness of their email marketing and to protect the safety of their domain.

Don’t spend your time marketing to a list that is 25-50% inaccurate (industry standard for any purchased email list)!

Contact TrueMail Marketing for more details!  (402) 991-5517

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