Tag Archives: Social media

5 reasons Email Marketing works better than Social Media

Email vs social media

My generation grew up with social media, so it is a very prevalent part of my life. Between Facebook, Twitter, Instagram and others I consumer thousands of messages. Surely that would be more effective than something as old as email right? Wrong!

1. Numbers don’t lie

We have all heard this before and most people would agree that numbers don’t lie. Here are some staggering numbers for you to digest:

-Email has nearly 3X as many user accounts as Facebook & Twitter combined (2.9 billion accounts)

-Facebook & Twitter combined make up only 0.2% of (NON SPAM) emails sent every day

-Every web search made on every search engine every day equals 1/100th of daily email traffic

-every web page viewed on the entire internet (including images and videos) use 25% of the bandwidth consumed by email

2. Email is incredibly personal

What? Facebook is way more personal!

Actually, it isn’t. There are lots of people that use email, that do not use social media. You can’t be personal to people that aren’t even on the platform you’re using.

Also, social media conversations are typically one way with a brand sharing what they want to share and hoping people will read it. Would you try to send somebody a Facebook message asking them to come buy your products, or send them an email?

3. Email is more professional

Don’t get me wrong, there is definitely a place for Social Media in a companies business plan. However, when you’re developing relationships email is taken much more seriously.

Also, social media separates your audience. Not everybody you want to do business will see your Facebook post or tweet which divides your efforts. Does that make as much sense as using a platform (like Email) that you can reach everybody through? Nope…

4. Email gets more attention per customer

It is fairly simple, your customers will be more likely to give you face time through email than another medium. With email you can make repeated contact on your terms. You control when your audience interacts with your message which gives it power.

Even in a poorly managed and infrequently checked inbox, your message is still there. Assuming you’re sharing information and offers that your audience truly is interested in, they will be willing to give you some time every time you reach out.

When they start giving you that time, they begin to trust you more and look forward to your messages. Research shows that an average consumer has fewer than 16 “trusted senders” that they will ALWAYS engage with. If you can gain that level of trust, you will receive practically undivided attention.

5. Email is transactional

Customers already expect to receive offers through email and to buy things from said offers. This means that consumers have a high tolerance for offers and are more likely to make purchasing decisions.

Compare this to Facebook, where consumers go to chat, share things with friends and play games. That isn’t an environment that will foster purchasing behaviors. Twitter is similar in that people go there for information, not to purchase.

Through email campaigns, you can build your audience towards purchasing while simultaneously sharing your brand and value with them. Not only will they expect to hear from you, but if you have good content they will look forward to hearing from you.

In short, you can reach people when you choose and ultimately reach more people when they’re in a buying mood. You can reach a larger audience and have much more control over the engagement that your campaigns will see. Instead of sitting back and waiting for consumers to find you, a campaign can aggressively put your messages at the fingertips of an excited audience.

Which would you prefer, Email or Social Media?

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Truth, or Regurgitated Info?

Let’s face it, no ones perfect. We are all guilty of “borrowing” a sentence or two from another companys website because they had “good insight.” Why wouldn’t you want to use it? There’s nothing wrong with reading other business articles and feeling somewhat inspired afterward, but feeling inspired and clicking copy, and pasting it into your next blog post; are two completely different things.

How is your marketing company stacking up?

In the business of content marketing, you have to be competitive. With that being said, the content that you put out there for consumers to see HAS TO BE ORIGINAL. If a company is just regurgitating information at you that they just copy and pasted from a Google website, wouldn’t that make you question their integrity as a company a bit? Do they even know what their talking about? 

At TrueMail, We have a dedicated team of employees, and interns that know their stuff! We drive our employees to want to find good content that is relatable, but we never want them to regurgitate it back to our consumers or clients. We feel this promotes “bad business” and a bad image for the company and brand. Our team is encouraged to express their thoughts and ideas, and any factual information about marketing, content marketing, and social media marketing with our staff and followers.

Start the content regurgitation, Market true, Market you. TrueMail Marketing

 

Social Media is great, Email is responding better if you want to increase sales!

Everywhere you look there are articles about the power of social media such as Facebook and Twitter when it comes to growing your business or increasing traffic. However, the way that Facebook and Twitter are set up only around 16% of people see your updates because they want you to buy their advertising. For increasing sales email is the way to go every time, and when combined with other marketing avenues like direct mail or telemarketing return is maximized. Email marketing gives you a more one-on-on approach where you can be almost sure you’re reaching your audience. Statistically, email campaigns increase sales 45-65% more than Facebook or Twitter campaigns on average.

There are so many upsides to email marketing.  It is cheaper than traditional direct marketing avenues, has a much smaller set up window, and can be deployed to the masses in literally no time at all. . . .and I’m not even trying!  Email marketing should not be overlooked by any business trying to grow.  If it is, it won’t be long before your competitors overtake you in the market place.  Get the most from your email marketing efforts; contact TrueMail Marketing‘s Thought Leader today!

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Social Media

TrueMail Marketing has the experience, knowledge, and the right concurrent services you need to find and engage your perfect demographic.  Did you know that conducting your social media marketing alongside an active prospecting email regiment, will more than quadruple your marketing efforts!

If you need help with your social engagement or anything marketing related don’t be sold a story, contact a trusted industry Thought leader today!  Increase your marketing response by 25% or more !!!!  (402) 991-5517

Email marketing or social media?

A ton of great knowledge offered in this post! Both mediums should be utilized to be the most effective. Email generates response almost immediately and is designed to actively engage the audience to preform some sort of action. Tired of not getting the results you think you should be getting with your email marketing? We can help get you going in the right direction! visit our website for more information:  http://www.truemailmarketing.com/products.html

the start-up smart up

We absolutely love this infographic by HostPapa on the differences between email marketing and social media. It speaks for itself!

Infographic, Email, Social Media, Marketing, RoI, investment, customer interaction, customer expereience, customer engagement, hotspapa

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